SEO

This week we focused more on advertising and how to optimize search engine results to properly represent your ad. This is a huge component with advertising because the key with being successful in advertising is to take the customers limited attention and present them with something that will make them want to go buy your product until the day they die. This is often difficult because certain markets are difficult to grab peoples attention for longer than what is normally required. Ultimately, in order to help customers to your products you need to eliminate any difficult issue that would take away from them buying your product. You need to dangle that carrot but also make it as easy as possible for them to get it.

Priorities

This week we greatly focused on deciding on what we considered more important in life. This is something to keep in mind when going into business because the line between real life and business life tends to greatly blur when you do not decide before hand which one is more important.

 I am personally a realist and tend to have little understanding when it comes to choosing sentiment over reason but there are a few things that I feel surpass those notions. I think that at the end of the day we need to remember what we value most and to attend to those priorities rather than the fallacies we develop from society.

 

Google Analytics

This week we were able to work with syncing google analytics to our website. This proved to improve our website sell experience by allow us to follow the analytics of business. Google provides great tools to help you run your businesses that many times are compatible with many different websites. By having this perspective in business one is able to properly assess the areas that need change as well as the margins that those changes need to take place. I look forward to see what else google provides in the coming years to enhance the google using process more business friendly

   This week we talked about ethics in business and how it matters. I think that ethics and morals should overlap but also look for improvement in both. I think that one has to set the example for others to see how things so be in terms or workplace ethics. As we continue I think that we need to change for the better while still keeping our identity of who were are.      

  I was told once that "Hell, is when you person you are meets the person you could become." Interesting concept. I can almost picture that encounter in my mind and see all the skills and talents the better version of myself  possesses. I would imagine that experience would be very difficult. I often refer to this hypothetical version of myself when I begin to talk myself out of doing something I know to be important. This is also a great way to understand what exactly is important to you and what doesnt matter. I think people have a power to make themselves better when they are able to be self aware in the space they live. When we look at who we are and the environment we live, we are then able to observe and most importantly think about what it is we really want. When we make the hard choices first, everything else becomes easy.
   
Something I think is very important in becoming who you want to be are the goals you set for yourself. I think that wanting something is a great way to change things about yourself. I think that ones level of desire for something should be reflected by there will to do it. I think that we ultimately create our own realities with the time and energy given to us by the universe. If that is true then what would you create? Why? I think that ones goals should also be tested by questions from yourself and others. I think that people experience exponential growth in becoming who they are and that the growing period is dependent on their environment and their goals. I think that weak people allow their environment to dictate their goals while strong people experience the inverse experience.



                 

Priorities and Passion

      Passion is something that drive us to want to become better while also having the unique ability for us to enjoy doing as well. If we became passionate about everything then those initial passions would be prioritized as the same. The thing that unintentionally make a passion stand out is the fact that there are other things we dislike. But is that a bad thing? Shouldnt we be passionate about life and about everything? Yes and no. Life isnt the same thing as everything. We should be passionate about life and living but we shouldnt be passionate about everything. Passion is ultimately something that makes life worth living but if we are trying to make everything passionate then those passions become normality thus making life no longer passionate. I think the key to passion is priorities. I think that if we are able to prioritize our passions correctly then we are able to live to the fullest.

 I think that this week did a great job in helping me find those passions as well as prioritizing them to allow me to maximize my efficiency and joy in my life. In closing I want to share that I think that we have the ability to control our realities. I think that we are able to set a mind set that can dictate our surroundings to more desirable situations. I think, as people, we have that ability to make things more enjoyable by simply changing the way we think about things. I think once we find what makes us happy we are able to being growing in those areas and also trying to become passionate at the things we have to do also.

Advertising

A huge component to having a successful business is to be able to advertise correctly and effectively. To take it a step further, I think that being able to grab your customers attentions is one thing but to be able to relate to them in some way is even more effective. Something I was able to learn from this weeks lesson is to be able to use the Google AdWords campaign correctly, and most importantly, effectively. I think people are more willing to spend their money on a company that has taken the time to try to relate themselves with their customers. Coming up with 20 key words was surprisingly easy since I put myself in my customers shoes. Many people are very simple in terms of needs and understanding. We all need to breathe, eat and sleep. I think if we are able to look at the things we all can relate to the easier it will be to effectively advertise. 

Mastery

Mastery

 The book “Mastery” by Robert Greene is incredibly insightful and provided the right amount of relatability to make this even more enjoyable. There are many concepts that I found that build themselves off of one another, but I think the main theme of the book is to be able to concentrate that genius level of thinking that we all have into our work and goals in order to perform at a higher level. I think the key to this is to put yourself into difficult or challenging situations that forces you to either adapt or fail. Not only that but to also be put into those situations multiple times in order to gain the experience and knowledge associated so that the “Mastery” is as natural as breathing.

I really like the concept of the “Invisible Force” that is guiding us to things much like that comparison with Einstein and his compass. I believe that is true on all levels that there is something that is guiding us to different paths but I think the key to this concept is to acknowledge which path to take and then to be willing and able to take that path. I think this is why we were assigned this book so that we can take this concept and apply it to our future businesses. So this brings me to my question “What path is the primal nature guiding me to?” This is a stark contrast to the question “What can I do to make the most money?”. I think that the first question is so powerful because it will allow us to enjoy what we do and that will lead to more inspired ways of thinking and also more opportunities to experience mastery. The latter question is only able to satisfy a problem which doesn’t provide as much growth as choosing the path you feel naturally drawn to.

To add to the powers of the invisible force, I think that it is very powerful to realize the uses of the invisible forces so that we can learn from them and use them to assist us in our goals. A big example is the “invisible hand” concept in economics which states that any economy is able to self-correct itself and doesn’t need government interference. Since the utilization of a “Lasse fare” we have seen incredible leaps in innovation in many important fields all due to allowing the invisible hand guide economies to an equilibrium. But by simply allowing the invisible force to guide us isn’t enough, we must learn from it. The “Lasse Fare” or free market method of economics was yet able to reach that mastery level of thinking because we had yet to learn from it. As time continued we discovered that the free market system had a huge flaw in it which were “Monopolies”. By allowing the invisible forces to take control and by experiencing their methods we were then able to operate at a mastery level of thinking with the conclusion of a duel market system which is currently in use of the USA.  

There is a quote I once read on an inspirational blog that said something along the lines of “What if your destiny is actually looking for you?”. I think this goes hand in hand with having that primal instinct to gravitate towards what you really want to do. For me, I love working with my hands and making new devices to accomplish tasks. I like thinking up new ideas to solve problems and finding better ways to do things. So what does this mean for me? I think that I need to put myself in a position that I can learn the skills and knowledge associate with manufacturing. I think I need to implement the advice from Robert Greene and give up time and money to better understand the craft and gain experience. This works out well because I need to do 2 internships to get my degree.

I think that utilizing the advice from Robert Greene and becoming aware of what drives us and using that to reach a higher level of thinking is what allows the innovation of geniuses. I don’t think that many people are born with these abilities but have abilities that allow them to operate at a higher and faster level which allows them to reach this mastery. By implementing this into my future business endeavors I can rest assure that success will find me if I allow it to and continue to gain experience.