Advertising

A huge component to having a successful business is to be able to advertise correctly and effectively. To take it a step further, I think that being able to grab your customers attentions is one thing but to be able to relate to them in some way is even more effective. Something I was able to learn from this weeks lesson is to be able to use the Google AdWords campaign correctly, and most importantly, effectively. I think people are more willing to spend their money on a company that has taken the time to try to relate themselves with their customers. Coming up with 20 key words was surprisingly easy since I put myself in my customers shoes. Many people are very simple in terms of needs and understanding. We all need to breathe, eat and sleep. I think if we are able to look at the things we all can relate to the easier it will be to effectively advertise.