Last Lecture

A last lecture is an interesting concept. I think the key to what I find to be important comes down to doing what really makes you happy. What gives your life purpose? This can concept can vary from person to person but I think that being self-aware and understanding your environment is a big key in overcoming the mundane lifestyle that we all can allow to take place. I think a huge way to better understand yourself is to ask yourself “why” when doing anything. What is the purpose of doing whatever it is that you do? Why do we go to work or study so hard in school? These actions require direction and purpose for them to become meaningful. The same is with life in that it needs direction and understanding. I think that after awhile the purpose of things tend to blur with other things. I have seen people allow for their lives to not amount to much because they lack direction but also I have seen people lose their purpose of what gives their lives meaning while being successful but being completely miserable. I think that balance is the key. I think that when we dictate our priorities to our souls that we then become what we wish to achieve.  My dreams are many but all are significant in order to achieve one another. I will only pick one dream to share that is the main focus that also is the most improbable. I love riddles and puzzles or anything to test the human mind to see if one can solve something. I feel that challenges are the reason I exist. What good would life be worth living if there was nothing to test or push our limits? I love to think and struggle in order to find a solution. Life would be so boring if we just sat around all day eating grapes off the vines. The ultimate question, I feel, that mankind has yet to answer is "How can we create unlimited energy"? Perpetual energy to be exact. This question has been asked thousands of years ago and still has yet to be answered. Up till now this question is considered impossible because of the laws of thermodynamics that states energy is lost in any form or resistance. But mankind has made huge strides in technology and inventions in just the past 10 years let alone past 1000! Did you know that scuba diving was only invented in 1943? We had airplanes before we have scuba tanks. The first nuclear reactor was invented in 1942! Can you imagine what some of the greatest mind in the history of the human race could do with this technology? My goal is to create a better way to obtain energy. Even if I fall short of reaching my ultimate goal of solving perpetual energy, I can hopefully pave the path for someone else to do so.       

Risks and Leadership

 Being a lifelong learner is something that has to do with the benefit of failure. When one is constantly learning and at the rate of a life time, you will either be able to specialize in one area as well as being really good at multiple areas. When you look at ones life and see how you can improve your failures you are then able to take those “free” lessons you have learn in your life and apply them to your business. Being a life learner can benefit anyone and everyone. I do not think anyone that is truly humble will not every apply the practice of being a life learner. To me, being a life learner means that throughout your life you are constantly working towards a higher knowledge and that this goal should never be completely reached. 

The most difficult hurdle as a business leader is to be able to take that risk of spending time and money in something that you are not completely sure will pay off. I think that there is some level of uncertainty that play in this and the constant threat of losing money and your business is always nagging at you in the back of your mind. The risks have both positive and negative repercussions. Typically, people are more willing to take upon the minimal risk with some to little pay off but the risks that are huge are the ones that others fear from. To me, if something is worth doing and I believe in myself and my product then I have no problem accepting the risks with high negative or positive consequences.

A heroes journey

So how does one overcome oneself? I think that we all will (in some way or form) must deal with overcoming themselves because we all have so many imperfect aspects that we want to change. I think this is interesting that we initially want to say we “Can’t” do something because we are afraid of somehow hurting some form of ourselves in the process. To combat this I have two things Id like to share as well as implement in my future business endeavors is to be positive and have a plan. Positivity can be difficult for me at times and having read “Can’t” (by Guest) I felt empowered with the confidence that I couldn’t ever fail. It was as if some witch doctor gave me a potion that gave me a surety that I could do anything.

“Can’t is the word that is foe to ambition,

An enemy ambushed to shatter your will;

 Its prey is forever the man with a mission

And bows but to courage and patience and skill.

Hate it, with hatred that’s deep and undying,

For once it is welcomed ‘twill break any man;

Whatever the goal you are seeking, keep trying

And answer this demon by saying: “I can.””

I like the text that I provide from the poem especially the line about hate and how it is welcomed because it is only going to make things worse rather than improve your situation. This led me to reconsider many things especially how am I fighting my demons? Or more importantly “am I destroying my demons or making it easier for them to destroy me?”. Also in the text above it talks about how it bows but isn’t beaten by courage, patience and skill.  This leads me to having a well formulated plan on how to achieve your goals.

Social Media

This week was just an overall great experience mainly because it was on social media and how we can us it to benefit our businesses. I felt like I went in knowing so much that I could do to promote my business but I was pleasantly surprised that I came away with more ways to help my business. Something I think really helped was seeing all the other classmates and their input on what they thought would be a good promotional tactic for them. This allowed me to see what others are considering but also I could compare the effectiveness between there view versus mine. Ultimately, I felt that I was well grounded but most importantly reasonable with my approach and reasoning supporting my ideas. I felt that "Instagram" was a great outlet for me and my business because they allowed for different posting options as well as allowing me to merge my customers with my friends also. Plus it gave just the right amount of formality while allowing for casual post as well.

SEO

This week we focused more on advertising and how to optimize search engine results to properly represent your ad. This is a huge component with advertising because the key with being successful in advertising is to take the customers limited attention and present them with something that will make them want to go buy your product until the day they die. This is often difficult because certain markets are difficult to grab peoples attention for longer than what is normally required. Ultimately, in order to help customers to your products you need to eliminate any difficult issue that would take away from them buying your product. You need to dangle that carrot but also make it as easy as possible for them to get it.

Priorities

This week we greatly focused on deciding on what we considered more important in life. This is something to keep in mind when going into business because the line between real life and business life tends to greatly blur when you do not decide before hand which one is more important.

 I am personally a realist and tend to have little understanding when it comes to choosing sentiment over reason but there are a few things that I feel surpass those notions. I think that at the end of the day we need to remember what we value most and to attend to those priorities rather than the fallacies we develop from society.

 

Google Analytics

This week we were able to work with syncing google analytics to our website. This proved to improve our website sell experience by allow us to follow the analytics of business. Google provides great tools to help you run your businesses that many times are compatible with many different websites. By having this perspective in business one is able to properly assess the areas that need change as well as the margins that those changes need to take place. I look forward to see what else google provides in the coming years to enhance the google using process more business friendly